The holy grail of conversion is to increase sales while simultaneously decreasing cost.

  • Sales more than doubled
  • Cost is almost half (truly half before promotions)
  • Total profit dollars is about 4x pre-to-post changeover
  • Better value, better macros, better taste!
  • Happier members mean repeat purchases.
  • A business model that yields *63% profit margin, surpassing the 38% margin of a renowned competitor.

Sales More Than Doubled

Case Study

Gold Gym’s Richland, a proud member of the extensive network of 200+ branches comprising the renowned American chain of international co-ed fitness centers, sought to enhance its offerings for its members. They partnered with competitor, a company big on natural smoothies, and while natural is good, their financial results didn’t quite hit the mark.

In light of this, they decided to switch to a low-cost with better value option, and they found just that in DrinkFit.

Improved Sales From $2,094 to $4,961

Gold Gym’s Richland sales leaped from their 2022 monthly average sales of $2,094 to $4,961, average sales of June to August 2023. This growth represents a 237% boost in sales, leaving their manager amazed by the success of DrinkFit products.

* Actual financial data shared by Gold’s Gym Richland for the study.

* June-August 2022 sales were verified to be within 1% (higher) of the 11 month average to check for seasonality.

* The per-item cost-of-sales method was verified to be within 2% (lower) of the 2023 average as a cross-check.

* Richland is now offering a DrinkFit 16 and 24oz. The average is 20oz for $5.85

Notably, August marked a significant milestone with the highest sales recorded at $5,646, despite traditionally being considered their slowest month. The boosted sales are just the starting point.

What contributed to the surge in sales?

Gym Members Buying More

Health-conscious members loved the new smoothies, driving significant sales—a great opportunity for business owners seeking to offer premium smoothies and increased profits.

Better Value

  • We increased our regular size from 12 to 16oz while maintaining the price. We’ve also introduced the all-new 24oz.No one likes to wait.
  • Our drinks only take ~1 minute to make compared to ~3 minutes on average before.

Better Macros, Low Sugar

  • DrinkFit fruit smoothies are sweetened with natural Stevia.
  • A reduction from ~41g (old brand) to 19g sugar (DrinkFit regular size).
  • DrinkFit smoothies boast a perfect macro balance for replenishment.

Better Taste

  • After conducting a blind taste test, the majority of their members preferred the taste of DrinkFit smoothies.
  • The health benefits don’t matter if they don’t deliver on taste. They viewed that as a top priority in considering the change.

Strategic Promotions

  • Another marketing strategy that significantly increased sales volume was the $3 Thursdays promotion, which drew more members.
  • In just the first two months after implementing this strategy, 30 cups were sold each Thursday, resulting in a tally of 243 cups of DrinkFit smoothies sold, translating to $1,215 in revenue.

Lower Cost – Almost Half!

In contrast to their previous collaboration with a competitor, where their expenses reached a significant 62% of their total costs, Gold’s Gym Richland’s partnership with DrinkFit has proven highly cost-effective. With us, their cost expenditure stands at just 39%, a substantial reduction driven primarily by lower shipping costs on orders. This underscores the clear value for your money when choosing DrinkFit.

What Makes the Costs So Low?

  • Highly Concentrated Juice… maximizing flavor while minimizing costs.
  • Versatile Powder Base… smoothie powder that doubles as base and protein source, reducing expenses on multiple ingredients.
  • Reduced Inventory… our streamlined system simplifies inventory, making tracking of stocks easy.
  • Simplified System… no additional staff needed for operation.
  • Supplies That Make Life Easier… we provide a precisely portioned pump that eliminates product wastage.

Almost Quadrupled Profit

Recognizing the need for improvement, Gold Gym’s Richland partnered with DrinkFit. The shift resulted in a transformative impact on the gym’s profit margin.

Quantifying the Profit Leap

  • After switching to DrinkFit, Gold’s Gym Richland’s profit soared to an impressive $3,026, compared to their $797 profit with their previous partner.
  • This substantial increase signifies a remarkable 3.80 times growth in profit, a testament to the undeniable superiority of DrinkFit business model.
  • Low cost by 39% because of simplified and effective system and low inventory.
  • Higher sales by 237% because members buy more.
  • More offerings of 16- and 24-oz cup sizes with lower operation costs.

Quantifying the Profit Leap

  • Our partners can set their own smoothie prices, allowing them to tailor their profit margins according to their goals, using our DrinkFit Profit Per Drink spreadsheet as a guide.
  • With DrinkFit, partners enjoy an impressive 63% profit margin, a significant leap from the industry standard.

The Partnership You Need

To summarize,

  • SALES increased because members were happier, so they buy more.
    Natural ingredients are good, but what matters more are macros and taste.
  • The LOWER COSTS result from our simplified business model featuring concentrated real fruit juice, minimal ingredients, and low inventory, geared towards running efficiently as a profit center.
  • The benefits of transitioning to DrinkFit are not empty claims; they are backed by real-world results..

While switching providers may initially seem daunting, the rewards of embracing DrinkFit’s values and offerings make the decision overwhelmingly beneficial.

Get in touch with us!

If you’re interested in setting up a smoothie bar with DrinkFit, don’t hesitate to contact us today!

Get qualified for free sample packs and experience the quality for yourself!